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Cambridge Aviation Research Blog

Highlights from our research and comments on recent developments in the aviation industry.

Airline transparency doesn't end with Twitter

Saturday, June 12, 2010 - Jeffrey Breen

Twitter, Facebook, and other social networking and communications channels continue to command an increasing amount of mind share among marketing and communications pros. And justifiably so. These informal communication channels are uniquely suited to convey time-sensitive operational and promotional messaging and to increase transparency by facilitating public conversations.  read more>>



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