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Cambridge Aviation Research Blog

Highlights from our research and comments on recent developments in the aviation industry.

"Not available in stores" might work for Southwest, but American needs Orbitz

Friday, November 05, 2010 - Jeffrey Breen

American is threatening to pull its flights from Orbitz at the end of the month. This threat constitutes a marked escalation in American's attempt to push its AA Direct Connect platform as the sole means to access its inventory. While there are many good things to say about the modern, XML-based system, the bottom line for this effort is... well, the bottom line... as American attempts to reduce its distribution costs. read more>>

Travel advertisers: Beware Google Instant's instantly increased impressions

Friday, September 10, 2010 - Jeffrey Breen

Google has released its new Google Instant search-while-you-type interface. But the big news is not the slick new interface or the purported five seconds it can save searchers; if it's from Google, it's all about ads. For while Google is guessing what you're intending to search for, it's displaying ads—and counting impressions—every step of the way. read more>>



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