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Cambridge Aviation Research Blog

Highlights from our research and comments on recent developments in the aviation industry.

Travel advertisers: Beware Google Instant's instantly increased impressions

Friday, September 10, 2010 - Jeffrey Breen

Google has released its new Google Instant search-while-you-type interface. But the big news is not the slick new interface or the purported five seconds it can save searchers; if it's from Google, it's all about ads. For while Google is guessing what you're intending to search for, it's displaying ads—and counting impressions—every step of the way. read more>>



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